Video Marketing Strategy | C3 2017 | Mark McMaster


Video Marketing Strategy | C3 2017 | Mark McMaster
Cutting Through the Content Clutter: Engaging Video Content Marketing
Mark McMaster, YouTube

Deep dive on trends in video consumption behavior as seen on YouTube. Explore the challenges and opportunities for content in a mobile-primary, multi-screen world. Understand how to measure the value of video engagement and decode disparate video metrics.

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