Most businesses that we come into contact with want to know how they can increase the traffic to their website. Content Marketing has become a key technique in attracting and retaining visitors to websites. But what exactly is Content Marketing? Well, in a nutshell, it is making sure that your content is considered the most relevant with regards to your subject matter and target audience, then sharing that content on your website and through various social and marketing outlets.
Developing and writing the content is the real challenge.
First step is defining your target audience. Who does your website need to speak to? Are you offering a product or a service for a particular demographic? Is your goal to provide information about a specific subject to a specific audience? These are just a few questions you should ask yourself to determine who your content is going to be written for.
Next, come up with a list of questions that you think potential visitors to your site would ask about your business or subject matter. The real goal is to provide information that will make readers have a greater understanding and become more intelligent about your product, service or business, as opposed to simply pitching ideas or trying to sell them on something. If a visitor to your site feels as if they have learned something by visiting your site, then your site is considered more authoritative and valuable not only to readers, but to search engines as well.
It’s important to note, however, that this is not a one-time process. Content should be considered a fluid and evolving part of your website. New concepts and trends are certain to emerge with regards to your subject matter, so your content should be updated to reflect those new ideas. Once readers realize that you are offering new information and staying on top of your game, they will return often and be more likely to share your information or reference your website.
If you feel your website could benefit from Content Marketing techniques, please feel free to call Lifestyles Media Group. We can help you develop new content or revise your current content that will help maximize your sites potential to reach your core audience and obtain higher rankings in search engines.
I realize that the title of our blog is SEO Marketing but I want to address why you shouldn’t rely solely on search engine rankings.
You can certainly use SEO techniques to rank well when people search for keywords relative to your website, which is great. What you can’t do is go and make people search. There’s always a distinct possibility that the search volume for keywords can go down. This is especially true for seasonal companies and products. Lets take for example, ski resorts. Ski resorts are more than likely going to gear their content towards winter-time activities which is their high-season. But that doesn’t mean they don’t have summer-time activities as well. But how many people are going to search for ski resorts in the middle of summer? It only makes sense that they should use other marketing to drive traffic to their site such as social media and content marketing to highlight their off-season offerings.
Another thing to consider is: what if your website incurs a penalty for improper SEO techniques? Three or four years ago, it was perfectly acceptable to create back links to a site from just about anywhere and the more the better. Then, Google changed the rules and decided that if your site had links from less than reputable websites, you were penalized and your ranking suffered. And if your company relied %80 on search engine traffic for business, your business would be hurting. As we’ve seen over the past year, Google changes it’s algorithms and rules all the time, so you never know which of their changes could affect your site.
So, in the end, it’s only smart to make sure you balance your marketing with SEO, social media marketing, and content/email marketing if you want your website to succeed. If you would like more information on website marketing, please contact Lifestyles Media Group today!
When it comes to marketing websites, most marketers are using a process they refer to as ‘inbound marketing’. So, what exactly is inbound marketing? Well, traditional methods of marketing were built around buying ads, buying emails, cold calling, and praying for leads in general. With so many players in the game these days, it’s easy to get lost in the crowd. Inbound Marketing focuses on creating online content designed specifically for your dream client, and then sharing that information via social networks, website pages, and blogs. The idea is that by creating the right content and putting it in the right places, customers will find you as opposed to you finding them. Continue reading →
What the heck is Search Marketing Integration (SMI)? The concept of SMI is basically this : optimizing for the people, not for search engines. In the early days of SEO, we put a lot of focus on doing all the things needed to help a website gain an audience through their position on search engine results pages (SERP’s). But soon after the onslaught of social media, marketing companies starting to using it as a springboard to capture peoples attention and build a businesses brand through posting, sharing, pinning, and liking. Ultimately they found this would also drive traffic to websites. Continue reading →
Let’s face it. Website Marketing has become like catching a greased pig at the county fair. Just when you think you have a grasp, it slips right through your hands. With the frequent release of Google updates, new algorithms, search options, and the ever evolving world of social media, the approach to marketing a website has to be fluid at best. Search Engine Optimization used to be at the forefront of any website marketing strategy, however, the lines between SEO, Social Media, Email Campaigns, Blogging, Paid Search are becoming blurred as each now have a greater effect on the other. So, how do we tackle such a beast?
Over the past few years, there has been much discussion regarding the development of HTML5 and when it would become the standard for web development. While it’s not ‘officially’ the standard and is still considered a work in process, HTML5 already is being widely used throughout the web.
What is HTML5?
Well, according to W3C..
HTML5 is a cooperation between the World Wide Web Consortium (W3C) and the Web Hypertext Application Technology Working Group (WHATWG).
WHATWG was working with web forms and applications, and W3C was working with XHTML 2.0. In 2006, they decided to cooperate and create a new version of HTML. Continue reading →
Ok, so maybe that wasn’t how the original song went, but long-tail keywords can be smart and sexy too! What is a long-tail keyword you ask? They are keyword phrases that are usually three to five words long that more specifically describe content on your website. Keywords within your content are essential in helping search engines define your site and provide relevant words or phrases that will appear in search results.
When determining what keywords to use, we all have a tendency to focus on ‘head’ terms or popular terms. For example, if your site is about Skiing, we would want to use terms like skis, boots, poles, etc. However, a long term keyword, snow skiing in Arizona will insure you site ranks higher when someone searches for that phrase. Search Engine Marketers often say, “Use head keywords to generate volume and long tail keywords to generate profit.” Well placed long-tail keywords can help you target very specific markets, but which in turn bring exposure to larger more exposed markets.
Your search engine campaign should use a healthy dose of both ‘head’ and ‘long-tail’ keywords to insure all ends of the spectrum are covered.
In the world of search engines, we have a tendency to only think in terms of Google. But we can’t forget about the other engines of the world, especially Bing. While Bing started slow, they’ve had time to collect user data, grab some market share, tweak their algorithms, and seem ready now to take on Google toe-to-toe.
So, your companies Facebook page has over 500 likes… awesome! Time to do some marketing, right? You put together a terrific post plugging the great new product you have coming out this year and send it out to the masses. The next day you log-in to see what kind of feedback you have and, what’s this, the post has only seen by 65 people? What gives??
Welcome! Let’s talk about everyone’s favorite subject, SEO! (Well.. maybe not your favorite, but an interesting and important topic to say the least.) In the weeks to come, we will explore many aspects to SEO, as well as blogging, social networking, pay per click, Google analytics, and all the fun stuff that makes a website succeed! So stay tuned and together we will conquer this beast called SEO!